Case studies

Our case studies showcase projects where we combine strategy and execution to deliver material improvements in top-line growth or profitability across the B2B, B2B2C, Education, and Health & Wellbeing sectors.

Our Work

SaaS Go To Market Strategy & Execution

A world leading encryption and file-sharing provider to government, defence, healthcare, education, and commerce approached us to help create an international growth agenda. Our initial goal was to help this highly innovative organisation shift gears by redefining digital strategy, demonstrating clear ROI, and propelling the brand into the next phase of growth.

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Sales Transformation in ICT and Telecommunications

After a series of acquisitions, one of Australia’s leading Telco providers needed to review its B2B sales organisation. Our mandate was to integrate and optimise three high-profile brands, identifying and delivering top-and-bottom-line benefits. Leveraging our expertise in sales, commercial transformation and modelling, we transformed the impact of this B2B Sales Team.

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Vehicle Electrification

Supporting the Indonesia-Australia Comprehensive Economic Partnership Agreement (IA-CEPA), DT Global, under the guidance of The Department of Foreign Affairs and Trade (DFAT) engaged us to evaluate the market opportunity for Indonesian electric motorcycles in Australia.

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SaaS and Digital Identity Technology

With over 45m users, Indonesia’s largest SaaS provider of verified digital identity and digital signature solutions sought to assess the feasibility of entering the Australian market. Emmet developed a complete 360 view of the market to offer product, legislative, location and technical entry strategies. Quantifying market and sector sizes we delivered a Playbook to launch into the Australian marketplace.

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A new marketing agenda in Tertiary education

Facing tough competition at home and abroad, one of Australia’s largest Universities asked Emmet to help its newly-created central marketing team develop a transformative marketing strategy capable of transforming marketing results and, in the process, redefining the value the marketing function delivered to the organisation.

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Guiding B2B sales growth and transformation

After a series of acquisitions, one of Australia’s leading Telco providers needed to review its B2B sales organisation. Our mandate was to integrate and optimise three high-profile brands, identifying and delivering top-and-bottom-line benefits.

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Campaign platform development

As a consultancy driven to improve commercial effectiveness, we love seeing our thinking come to life. This brand thinking is both truthful and impactful. - reinforcing strategic direction, galvanising staff the existing community and critically for our client, engaging prospective parents.

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Product pathways in enterprise organisations

While Universities are often associated with research innovation, the innovation of their courseware can often lag behind. Our progressive client engaged us to help improve the velocity of product innovation. We delivered a strategic framework to guide consistent innovation, pathways to facilitate velocity and resourced teams to enable action.

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Building marketing capability

Organisation design often benefits from an external perspective to offer a fresh approach and broader functional expertise. We were engaged by one of Australia's leading colleges to help build a marketing function for future growth.

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Marketing effectiveness and organisational design

Like most organisation's, Not for Profit or For Purpose organisation's face commercial realities. When marketing and fund-raising are unaddressed, organisational impact is reduced. Emmet was tasked with identifying opportunities and restructuring for impact.

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Marketing Transformation

One of Victoria's most prestigious girls’ schools was known for high-level educational achievement. Emmet was tasked with creating a sustainable and transparent approach to Marketing and Enrolment activity. Delivering +20% enrolment growth in 18 months and delivering a foundation for Advancement growth and impact.

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Integrating brand heritage and innovation

When heritage brands need to innovate, its mission critical to anchor the strength of the past with foresight to maintain brand relevance. We were tasked by an incredibly innovate leader to translate thought leadership into brand and marketing activity, whilst critically balancing innovation with heritage.

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Strategic reset in B2C and B2B Hospitality and Food Manufacturing

Co-creating an agile planning methodology with one of our clients provided a clear growth pathway for our high-profile food manufacturing client.

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Aged Care Brand, Marketing and Employee Value Proposition Development

How does one of Australia's leading Aged Care brands grow profitably and integrate new acquisitions within a solid values driven framework? Over a three year period, Emmet worked with the organisation's creative agency to develop an aligned organisational strategy, marketing and internal communications frameworks.

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Re-structuring for growth

As the country's largest certifier of organic produce, our client sought to solidify its leadership position. However, it also recognised the need for greater advocacy and education to help Australians understand the real benefits of organic food production. Setting a course to strengthen its role in advocating for Australian Certified Organic produce, we were tasked with supporting the organisation through a de-merger to create greater influence through independence.

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International Growth in Health and Wellbeing

As one of Emmet's founding clients this Health and Wellbeing brand has gone from a single operation to global franchise and multi-channel player. Our long-term relationship is testament to our work and values, driven to work side by side in driving clients growth.

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Hospitality and Quick Service Retail

Brand strategy in hospitality. Our client - a BRW fast-starter with ambitions to expand nationally - has a reputation for an uncompromising commitment to food and service quality. Emmet was tasked with building a brand strategy to match the client’s aggressive growth targets.

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Business Planning in Manufacturing

Eager to make the most of television appearances on The Block and Reno Rumble, one of Australia’s only luxury tap-ware manufacturers approached Emmet to refresh their brand strategy. However, when we got under the hood, it was clear that the key was to re-prioritise business direction.

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Digital and Online Learning

One of Australia’s leading online retailers engaged us as an Interim CMO to lead the team through leading a critical period of product and Go-to-Market delivery. Over a 12-month period we delivered new service lines, brand platforms and ensured the organisation delivered its student recruitment KPIs.

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Growing with Large Language Models (LLMs)

Needing to innovate and grow, our client approached us to help guide the organisation through a critical strategic reset. Working with the team over a 12 month period, we helped secure key government accounts, enter new markets and strengthen capabilities across its commercial and technical teams.

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Increasing school admissions

Successful independent school marketing demands strong, differentiated brand positioning and consistent and effective execution. Delivering success also requires alignment between Marketing and Admissions functions. Teams need to plan together, leverage a shared view of the admissions pipeline, and share a common understanding of how existing activities – across both teams – help propel enrolment performance.

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