Integrating brand heritage and innovation


Brand heritage and innovation

As one of Australia’s most progressive and prestigious independent schools, our client had re-imagined its education proposition brick by brick. The challenge? Translating thought leadership into brand and marketing activity—and executing.

Our approach

As a brand anchored in heritage, stakeholder engagement was crucial to influencing relevant change.  We set to define a narrative to anchor the need for innovation.  Engaging key stakeholders and the community ensured our work resonated. Once a new direction was agreed upon, we developed compelling stories for differing brand audiences across key touchpoints. The go-forward plan integrates marketing, admissions, and advancement programs, offering a seamless experience.  

Building marketing and advancement capability

A two-year brand and marketing roadmap strengthened the brand’s position, credibility, and leadership status. Marketing activity was aligned to a purchase funnel, delivering improved ROI. This extended six months to manage the team, provide quick wins, and recruit an Executive Director responsible for domestic and international growth and advancement.