Marketing + Brand Strategy

Case Studies

B2B Global SaaS growth

One of the world’s leading encryption and file-sharing platforms for government, defence, healthcare, education, and businesses approached us to help them grow. Our initial challenge was to help this highly innovative organisation shift gears by redefining its digital strategy, delivering ROI, and propelling the brand into the next phase of business growth.

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Case Study

A new marketing agenda in Tertiary education

Facing tough competition at home and abroad, one of Australia’s largest Universities asked Emmet to help its newly-created central marketing team develop a transformative marketing strategy capable of transforming marketing results and, in the process, redefining the value the marketing function delivered to the organisation.

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Case Studies

Campaign platform development

As a consultancy driven to improve commercial effectiveness, we love seeing our thinking come to life. This brand thinking is both truthful and impactful. - reinforcing strategic direction, galvanising staff the existing community and critically for our client, engaging prospective parents.

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Case Study

Digital and Online Learning

One of Australia’s leading online retailers engaged us as an Interim CMO to lead the team through leading a critical period of product and Go-to-Market delivery. Over a 12-month period we delivered new service lines, brand platforms and ensured the organisation delivered its student recruitment KPIs.

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Case Study

Hospitality and Quick Service Retail

Brand strategy in hospitality. Our client - a BRW fast-starter with ambitions to expand nationally - has a reputation for an uncompromising commitment to food and service quality. Emmet was tasked with building a brand strategy to match the client’s aggressive growth targets.

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Case Study

International Growth in Health and Wellbeing

As one of Emmet's founding clients this Health and Wellbeing brand has gone from a single operation to global franchise and multi-channel player. Our long-term relationship is testament to our work and values, driven to work side by side in driving clients growth.

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Case Study

Aligned strategy, brand, marketing and EVP in Aged Care

How does one of Australia's leading Aged Care brands grow profitably and integrate new acquisitions within a solid values driven framework? Over a three yaer period, Emmet worked with the organisation's creative agency to develop an aligned organisational strategy, marketing and internal communications frameworks.

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Case Study

Integrating brand heritage and innovation

When heritage brands need to innovate, its mission critical to anchor the strength of the past with foresight to maintain brand relevance. We were tasked by an incredibly innovate leader to translate thought leadership into brand and marketing activity, whilst critically balancing innovation with heritage.

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Case Study

Marketing Transformation

One of Victoria's most prestigious girls’ schools was known for high-level educational achievement. Emmet was tasked with creating a sustainable and transparent approach to Marketing and Enrolment activity. Delivering +20% enrolment growth in 18 months and delivering a foundation for Advancement growth and impact.

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Case Study

Marketing effectiveness and organisational design

Like most organisation's, Not for Profit or For Purpose organisation's face commercial realities. When marketing and fund-raising are unaddressed, organisational impact is reduced. Emmet was tasked with identifying opportunities and restructuring for impact.

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Case Study

Building marketing capability

Organisation design often benefits from an external perspective to offer a fresh approach and broader functional expertise. We were engaged by one of Australia's leading colleges to help build a marketing function for future growth.

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Case Study

Product pathways in enterprise organisations

While Universities are often associated with research innovation, the innovation of their courseware can often lag behind. Our progressive client engaged us to help improve the velocity of product innovation. We delivered a strategic framework to guide consistent innovation, pathways to facilitate velocity and resourced teams to enable action.

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Case Study

Growing with Large Language Models (LLMs)

Needing to innovate and grow, our client approached us to help guide the organisation through a critical strategic reset. Working with the team over a 12 month period, we helped secure key government accounts, enter new markets and strengthen capabilities across its commercial and technical teams.

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