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Sales & Marketing Capability Development

We know that even the best of strategies can fail in their delivery. Very often, those failures don't occur because of a badly chosen direction, but because the strategy over-estimates existing capability, or under-estimates the execution effort required.

Our Sales & Marketing Capability Development workstream was established to address this risk, from the outset. We assess Sales and Marketing organisational horsepower, relative to clients' aspirations, to form a clear-eyed view of current state capability. We then help organisations to develop new organisational designs and build out the skillsets and bandwidth they need to deliver on their plans.​ As do we this, we consider both in-house and supplier capabilities, with a view to forming one, holistic team.


Emmet's Outsourcing & Execution practise compliments our Capability programme by offering Outsource Marketing, Interim Executive and temporary resourcing solutions. 

These carefully selected Capability case studies highlight some of our past experiences, as well as showing how our Strategy, Capability and Execution workstreams work hand in hand with one another. 

Education Marketing Product Strategy

Plan to Win

While Universities are often associated with innovation, the innovation of their courseware can often lag behind. Our progressive client recognised that their existing course - or product - development processes were out-dated and consuming more organisational resource than was necessary. 

NFP Marketing Strategy

A Healthier Way

Fundraising for medical research is one of the most competitive markets there is. The CEO of this household brand needed to improve marketing efficiency.

Education and Schools Brand Strategy

Growing Pains

Our client is a major access point to one of Australia’s best universities. With an ambitious transformational program and international growth ambitions, Emmet was engaged to identify and design organisational structure and requirements for the marketing and communications functions.  

Education Brand and Marketing Strategy

Tradition & Innovation

As one of Australia’s most progressive and prestigious independent schools, our client had re-imagined its education proposition brick by brick. The challenge? How to translate thought leadership into brand and marketing activity. 

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