Case Studies: Capability Development

A Healthier Future

Project Type: Strategy, Capability, Delivery

Industries: Health, NFP

Services: Marketing Capability Review, Marketing Organisational Design, Interim Executive CMO, Marketing Strategy

Fundraising for medical research is one of the most competitive markets there is. The CEO of this household brand needed to improve marketing efficiency.

Our Approach

Applying our 6-lens market model, we conducted an extensive audit to identify areas for strategic focus, capability gaps and key 'go forward' needs. Then we took the review external, conducting a local and global best-practice review, resulting in a restructure spanning the consumer marketing, commercial marketing and fundraising divisions.  

The Results

Having unified and focused the national team on growth and delivered significant cost efficiencies, Emmet was asked to stay on. Providing Interim CMO services, we created a strategic agenda for marketing and advocacy, which included identifying key opportunities for growth, future programs of work and a new operating model.

Business Strategy | Brand Strategy | Marketing Strategy | Communications Strategy | Internal Communications Strategy | Sales & Marketing Organisational Design | Sales & Marketing Capability Development | Interim Executive | Marketing Outsourcing

Emmet Consulting

Barkly House, Level 2, 30 Inkerman Street, St Kilda, Victoria 3182

© 2020

ABN: 41632595785

ACN: 634804005

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