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University Product Strategy

Planning to Win

Project Type: Capability, Strategy

Industries: Education, Universities

Services: Product Innovation, Capability Review, Organisational Design

While Universities are often associated with innovation, the innovation of their courseware can often lag behind. Our progressive client recognised that their existing course - or product - development processes were out-dated and consuming more organisational resource than was necessary. 

Education Product Marketing Strategy

Our Approach

We immersed ourselves in the clients' organisation, undertaking extensive consultation across faculty and central support disciplines to define success or ‘winning’. We used our 6-lens framework to identify the true inhibitors of innovation, setting out a sustainable and scalable approach to market-led course innovation, including strategic frameworks, processes, governance structures, capability, capacity and resource planning.

The Results

Our solution was holistic - a 4 year program of clear strategic frameworks, innovation networks and pathways to success that will strengthen the organisation’s course innovation and help them retain their competitive market position. 

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