Case Studies: Capability Development

Growing Pains

Project Type: Capability, Strategy

Industries: Education, Universities

Services: Marketing Capability Review, Marketing Organisational Design, Marketing Strategy, Internal Communications 

Our client is a major access point to one of Australia’s best universities. With an ambitious transformational program and international growth ambitions, Emmet was engaged to identify and design organisational structure and requirements for the marketing and communications functions. 

Our Approach

Applying our 6-lens audit model, we reviewed marketing functional performance against organisational requirements to identify gaps and opportunities for optimisation. We then defined new programs of work, with supporting team structures, roles and capability maps, as well as defining the go forward marketing external supplier requirement. 

The Results

Our plan set the foundations on which to grow. Emmet’s work delivered the client’s activity a more customer-centric focus, strengthening the impact of marketing and communications. 

Business Strategy | Brand Strategy | Marketing Strategy | Communications Strategy | Internal Communications Strategy | Sales & Marketing Organisational Design | Sales & Marketing Capability Development | Interim Executive | Marketing Outsourcing

Emmet Consulting

Barkly House, Level 2, 30 Inkerman Street, St Kilda, Victoria 3182

© 2020

ABN: 41632595785

ACN: 634804005

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