Commercial, Brand & Marketing Strategy Consulting
At its heart, strategy is about matching an organisations' ambitions with its ability to realise them. In our strategic consulting engagements, we regularly come back to this point, as we work with clients to carefully prioritise revenue and profit growth, as well as business optimisation opportunities.
In each assessment, we focus as heavily on the 'why' as we do the 'why not'. This balance helps clients to filter projects with a viable path from those which may be higher risk, noting factors such as complexity, competition and the ability to execute to a level - and to the extent - that may be required to win.
As much as new go-to-market opportunities are often a logical next step, our experience has also taught us that the greatest improvements can often come from lifting the quality of execution across markets and portfolios within the existing boundaries of a business.
These selected case studies demonstrate a number of diverse scenarios, where our marketing strategy consulting services, or sales enablement capabilities, have helped organisations to form - and execute - plans that deliver exceptional outcomes, whatever the scenario.
A Rapid Reset
Following years of growth and impressive diversification, the pressures of Covid-19 saw this entrepreneurial, quick service restauranteur and wholesaler act quickly in pressing the reset button on their plans for 2021 and beyond.
Facing tough competition at home and abroad, one of Australia’s largest Universities asked Emmet to help its newly-created central marketing team develop a transformative marketing strategy.
One of Australia's premium aged care providers was experiencing significant growth. The imperative was to deliver sustainable growth and quality service delivery, whilst remaining true to the brand's family values.
Recipe for Growth
How to becomes the peak body for Australia's organic food industry? As the largest promoter and certifier of organic produce, our client was set to de-merge its functions and re-structure to boost growth and influence.
A Healthier Path
Fundraising for medical research is one of the most competitive markets there is. The CEO of this household brand needed to improve marketing efficiency.
Through training and group fitness, our client helps strengthen bodies and minds. Having worked with the client team since the brands inception, Emmet is an extension of their business, and was tasked with helping it grow sustainably.
Strategy with Spice
A BRW fast-starter with ambitions to expand nationally, this restaurant chain had a reputation for an uncompromising commitment to food and service quality. Emmet was tasked with building a brand strategy to match the client’s aggressive growth targets.
Tradition & Innovation
As one of Australia’s most progressive and prestigious independent schools, our client had re-imagined its education proposition brick by brick. The challenge? How to translate thought leadership into brand and marketing activity.
Clean & Clear Direction
Keen to make the most of appearances on The Block and Reno Rumble, one of Australia’s only manufacturers of luxury tapware approached Emmet to refresh their brand strategy. However, when we got under the hood, it was clear a different challenge needed addressing.
Marketing & Admissions Flywheel
One of Victoria's most prestigious girls’ schools was known for high-level educational achievement. Yet, there was difficulty in increasing active enrolments, making it challenging to develop long-range planning.
Accelerating Sales Integration
After a series of acquisitions, one of Australia’s leading Telco providers needed to review its B2B sales organisation. Our mandate was to integrate and optimise three high-profile brands identifying and delivering