Updated: Jan 19, 2020
When consumers are conditioned to wait for a discount, and retailers report sales are attracting new customers, we question- how long will it take for offer fatigue to reach? What is the most profitable balance?
Special offers and discounts bring consumer spending to a head, but just like buses, if you know there’s another one coming, you realise there’s no need to run!
Our retail playbook helps balance long term profitability with customer value.