Navigating Profitability in a Sea of Sale

Updated: Jan 19

When consumers are conditioned to wait for a discount, and retailers report sales are attracting new customers, we question- how long will it take for offer fatigue to reach? What is the most profitable balance?


Special offers and discounts bring consumer spending to a head, but just like buses, if you know there’s another one coming, you realise there’s no need to run!


Our retail playbook helps balance long term profitability with customer value.



PayPal mCommerce Index Trends Report June 2019


Brand Strategy, Marketing Strategy, Marketing Transformation, Communications Strategy, Internal Communications, Brand Design and Interim CMO by Emmet.

Barkly House, Level 2, 30 Inkerman Street, St Kilda, Victoria 3182

© 2019 Emmet Consulting

ABN: 41632595785

ACN: 634804005

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