Navigating Profitability in a Sea of Sale

Updated: Jan 19, 2020

When consumers are conditioned to wait for a discount, and retailers report sales are attracting new customers, we question- how long will it take for offer fatigue to reach? What is the most profitable balance?


Special offers and discounts bring consumer spending to a head, but just like buses, if you know there’s another one coming, you realise there’s no need to run!


Our retail playbook helps balance long term profitability with customer value.



PayPal mCommerce Index Trends Report June 2019


Business Strategy | Brand Strategy | Marketing Strategy | Communications Strategy | Internal Communications Strategy | Sales & Marketing Organisational Design | Sales & Marketing Capability Development | Interim Executive | Marketing Outsourcing

Emmet Consulting

Barkly House, Level 2, 30 Inkerman Street, St Kilda, Victoria 3182

© 2020

ABN: 41632595785

ACN: 634804005

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