Hospitality Brand Strategy Development
Strategy with Spice
Project Type: Strategy
Industries: Hospitality, Quick Service Restaurants
Services: Brand Strategy
Our client - a BRW fast-starter with ambitions to expand nationally - has a reputation for an uncompromising commitment to food and service quality. Emmet was tasked with building a brand strategy to match the client’s aggressive growth targets.
Authenticity was the key; the client needed to grow, but without compromising the values and culture that were the bedrock of its initial successes. Emmet built a brand strategy that made those values and culture a unifier of all behaviours, actions and communications, and one that acted as a platform to support ongoing growth.
A clearly articulated brand and strategy, a codified proposition based on customer value and engaged staff who brought the thinking to life.