Unparalleled Education Expertise

We help organisations think beyond their current boundaries. Be it to grow, transform, or tackle new sectoral challenges, we help our clients to emerge stronger.

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Our education experience is deep and diverse

Our application of industry trends, knowledge, structure, and technologies benefit educational institutions, and business-to-education (B2E) providers seeking to service the market. Our track record includes;

 

  • Independent Schools
  • Universities and tertiary educators
  • Business to Education (B2E) providers

Our work in independent schools has seen us deliver student application and enrolment growth in excess of 30%. Across tertiary education, our wholesale innovation programs have helped brands become student recruitment leaders. Our partnerships with B2E providers have driven step changes in sales growth, and business efficiency.

How we work

Working across six closely related disciplines, we create direct links between strategy, marketing, and commercial performance to align with the broader organisation’s vision and mission.

Collaborative by nature, we work as an extension of our client’s teams to support one-off projects, as well as longer-term programs of change and regeneration.

 

About Us

Our services in Education

1. Strategic Planning

2. Organisational Design

3. Product Development & Innovation

4. Marketing, Student Recruitment and Community

5. Admissions

6. Technology Evaluation and Implementation

 

 

Our impact in Education

Our case studies provide an in-depth insight into the types of project we’ve delivered, and the results we’ve achieved. From early childcare to independent schools, tertiary and professional education, the sector is as dynamic as our macro environment.

Insights

Brand and Marketing in Independent Schools

Searching for a brand truth  As a consultancy driven to improve commercial effectiveness, we love seeing our thinking come to life. Even more rewarding is being part of a collaborative process with our clients and partners to produce meaningful work that remains true to its initial intent. As part of a broader marketing program to

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Case Studies

Increasing school admissions

Successful independent school marketing demands strong, differentiated brand positioning and consistent and effective execution. Delivering success also requires alignment between Marketing and Admissions functions. Teams need to plan together, leverage a shared view of the admissions pipeline, and share a common understanding of how existing activities – across both teams – help propel enrolment performance.

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Case Study

Integrating brand heritage and innovation

When heritage brands need to innovate, its mission critical to anchor the strength of the past with foresight to maintain brand relevance. We were tasked by an incredibly innovate leader to translate thought leadership into brand and marketing activity, whilst critically balancing innovation with heritage.

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Our impact in Universities, Tertiary and B2E.

Case Study

Growing with Large Language Models (LLMs)

Needing to innovate and grow, our client approached us to help guide the organisation through a critical strategic reset. Working with the team over a 12 month period, we helped secure key government accounts, enter new markets and strengthen capabilities across its commercial and technical teams.

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Case Study

Digital and Online Learning

One of Australia’s leading online retailers engaged us as an Interim CMO to lead the team through leading a critical period of product and Go-to-Market delivery. Over a 12-month period we delivered new service lines, brand platforms and ensured the organisation delivered its student recruitment KPIs.

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Case Study

A new marketing agenda in Tertiary education

Facing tough competition at home and abroad, one of Australia’s largest Universities asked Emmet to help its newly-created central marketing team develop a transformative marketing strategy capable of transforming marketing results and, in the process, redefining the value the marketing function delivered to the organisation.

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Talk to us today

If you need to increase bandwidth, inject experience or develop plans to enter the burgeoning education marketplace, let’s start a conversation.

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