What is Interim Marketing?
Interim marketing services offer a flexible way to access a highly experienced marketing specialist or a team of professionals with diverse marketing skills on a temporary, project, or contract basis to meet specific short-term needs. Instead of hiring a full-time, permanent employee, interim marketing lets you access expertise on an as-needed basis.
Our expertise
Our expertise is in helping clients boost their commercial performance in sales and marketing. By strengthening teams with skills in strategy, marketing, branding, data, and execution, we deliver significant improvements in commercial results.
How can Emmet Consulting help
Acting as an extended member of your team, we augment bandwidth during periods of change or pivotal strategic junctures.
As an interim marketing or fractional leader, we take a hands-on approach to defining, managing, and executing your brief. From wholesale marketing transformation to auditing marketing ROI and launching new ventures, we assume responsibility for delivering your vision or program of work.
OUR APPROACH
Our approach is based on two straightforward principles: clear-eyed planning and relentless execution. While all project briefs differ, we work swiftly to identify key focus areas that will boost commercial performance.
We typically begin with identifying quick wins—including urgent, high-impact actions that can be tackled immediately. These often involve resetting functional priorities, meeting compliance requirements, establishing KPIs, and refocusing or streamlining programs and costs to boost efficiency.
Beyond the initial quick wins, we’ll focus on developing mid- to long-term strategies to build long-term value and success.
What benefits can a B2B business expect from Emmet
We supercharge organisational bench strength and drive commercial performance.
Our team comprises B2B specialists with extensive experience from leading brands, locally and globally, in marketing and brand strategy, marketing transformation, marketing compliance, product and innovation, martech implementation and go-to-market planning.
In B2B, our understanding and comfort levels in working with sales teams to optimise Marketing and Sales activities ensure short- and medium-term revenue gains.
Benefits of Interim Marketing
- Access leading B2B talent, flexibly.
- Skills, capacity, and experience on tap.
- Access to our extensive networks and relationships.
- Fosters broader peer-to-peer learning.
- Acts as a catalyst for change and innovation.
Our Industry Expertise
Over the past decade, the team at Emmet Consulting has taken on numerous interim marketing, sales, and fractional leadership roles as CMOs and CROs. Delivering comprehensive transformation programs, regenerating teams and launching new ventures across a variety of sectors, including Health and Wellbeing, Telecommunications, Agriculture and Construction Machinery, Aged Care, Education, Biotech, SaaS, Financial Services and Retail.
Collaborative and highly resourceful by nature, we operate as an extension of our clients’ teams, assisting with both one-off projects and long-term programs of change and renewal.
About Us
This solution is helpful for a range of business situations, including:
- Defining a new strategic direction.
- Delivering transformation or cost efficiencies.
- Plugging interim leadership gaps.
- Programs that require specialised skills or experience.
- Creating a circuit breaker if marketing activities or teams are underperforming.
Related Areas
Outsourced Marketing
For brands requiring a team solution or fractions of resources, we create a blended team of best-in-class marketing and commercial team members. Unlike traditional marketing agencies, we embed our team into the organisation, we own the OKRs and KPIs, and act as your team.
Benefits of this approach
- Benefit from an experienced, multidisciplinary team capable of delivering commercial uplifts and transformational change.
- Blend of strategic and executional support that would otherwise be cost-prohibitive.
- Flexible access to the broader team services and capabilities.
Consider engaging an experienced, outsourced marketing team when:
- Ambitions are to scale efficiently.
- There is a need to minimise commercial risk.
- Existing marketing activities are not delivering an ROI.
- You’re entering the Australian market and seeking a multi-skilled team experienced in working with international brands.
- Marketing needs are irregular, and you require flexibility.
FAQ’s
What engagement model best suits me?
If you have a single project, a consultant engagement is often the most effective method. For multiple projects or broader scopes of work, interim marketing is a better choice. Conversely, the outsourced marketing team works best when you require a range of skills, for a longer period.
How do I define the scope and requirements?
We’ll help you nail your interim or fractional marketing brief. We’ll collaborate to define your scope, objectives, end goal and any associated KPIs to ensure we have clear expectations.
What’s the difference between Emmet consulting and a contractor?
Not all contractors are experienced consultants. Emmet only offers interim marketing executives who are capable of effecting large-scale change or commercial transformation. Our team has a defined DNA; all have worked in client, large consulting, tier one agencies and/ or private equity organisations.
How do we ensure projects deliver on time and costs stay within budgets?
At the commencement of a project, we define the regular cadence required to ensure project delivery and the estimated costs associated with the program. We jointly agree on delivery dates, identify interdependencies and red flag any issues immediately, for collective resolution.
Contact Us
Whether you’re looking to grow, find efficiencies, or reinvigorate your strategy, get in touch – we’d love to hear your story.
Contact Us