SaaS Go To Market Strategy & Execution

Global expansion

A world leading encryption and file-sharing platforms for government, defence, healthcare, education, and commerce approached us to help them grow. Our challenges included resetting an underperforming digital strategy, demonstrating clear marketing ROI, and preparing the brand for its next growth phase.

Increasing marketing ROI

Our first step was getting to the root of issues behind poor marketing ROI on weak sales performance. Deep diving into the data, we scrutinised traffic volumes, performance by source, visitor quality and – above all else – sales conversion. With best-in-class partners, we pinpointed performance gaps and built a plan to remedy lead generation and conversation issues.

The next phase involved addressing website user experience. Clearer navigation, clearer messaging, and the introduction of landing pages were all steps in improving visitation and lifting lead generation numbers.

Our  broader scope included the development of a Go-To-Market strategy across local and international markets, and the establishment of an international partner network. All in the name of building a highly effective marketing machine. 

Fractional CMO 

Leading the global marketing effort, we led expansion plans across Australia, the USA, and Europe. Within six months, there was  a 40% improvement in organic web traffic, including increased page visits and a 100% reduction in bounce rates. An end to end marketing program covered all aspects of the customer lifecycle – awareness, lead generation, conversion, and retention. 

Marketing and internal and external sales teams were aligned around a shared sales funnel, with strategic partnerships – including global telcos and technology brands – adding new opportunities for growth. Having positioned the on-demand product, the organisation set to leverage its patented technology in multiple adjacent markets.