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University Marketing Strategy



Project Type: Strategy

Industry: Education

Services: Marketing Strategy & Facilitation 

Facing tough competition at home and abroad, one of Australia’s largest Universities asked Emmet to help its newly-created central marketing team develop a transformative marketing strategy. 

Education Marketing Strategy

Our Approach

Working with the in-house team, we used Emmet planning methodologies to review all existing activity and develop a unified planning idea that guided strategy for a team of over 80 people.

The Results

Clarity and alignment. A two-year marketing agenda and detailed action plans that were integrated seamlessly into an agile working environment.

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