University Marketing Strategy
Project Type: Strategy
Services: Marketing Strategy & Facilitation
Facing tough competition at home and abroad, one of Australia’s largest Universities asked Emmet to help its newly-created central marketing team develop a transformative marketing strategy.
Working with the in-house team, we used Emmet planning methodologies to review all existing activity and develop a unified planning idea that guided strategy for a team of over 80 people.
Clarity and alignment. A two-year marketing agenda and detailed action plans that were integrated seamlessly into an agile working environment.