Brand Strategy, Marketing Strategy, Marketing Transformation, Communications Strategy, Internal Communications, Brand Design and Interim CMO by Emmet.

Barkly House, Level 2, 30 Inkerman Street, St Kilda, Victoria 3182

© 2019 Emmet Consulting

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Strategy & Organisational Positioning.

The client challenge:    

As Australia’s largest organisation promoting and certifying organic and biodynamic produce, our client has over 1,500 operators within its certification system, ensuring domestic compliance and upholding organic standards internationally. The client needed a strategy to de-merge these two functions, separating organic advocacy and promotion from the operational and service components of organic certification.

 

How we met it:

Emmet began by working with the board to understand the rationale for the change, then translating it into a narrative that repositioned the new brands in the marketplace, clarifying the purpose, function and target audiences for each. We also produced a program of work to support both organisations post de-merger. 

 

The results:

At the organisation’s AGM, Emmet helped secure agreement for the split by clearly communicating the need for change to the different target audiences heavily invested in the organic movement.

Delivery

We act as the marketing team for clients if needed, either temporarily or ongoing

Capability

We help organisations build marketing and innovation capability

Strategy

Increasing impact through the development of brand and marketing strategy.