Strategy, Capability & Delivery.

The client challenge:    

As one of Australia’s most progressive and prestigious independent schools with a 125-year heritage, our client had re-imagined the education proposition brick by brick. However, they needed help to balance this thought leadership and innovation with the long-established values and traditions of the institution. 

 

How we met it:

Emmet defined a brand position and narrative that explained the need for education reform, and brought it to life through a long, collaborative process with key stakeholders, grounding it in the perceptions, expectations and experiences of the differing brand audiences.

 

The results:

Emmet’s two-year brand and marketing roadmap strengthened the brand’s position, credibility and leadership status. Marketing activity was aligned to a purchase funnel that delivered an improved ROI and leveraged technology to amplify existing activity. Our reward? Engagement for a further 6-month period to manage the team, identify and deliver quick wins, review capability requirements and recruit a new marketing director.

Brand Strategy, Marketing Strategy, Marketing Transformation, Communications Strategy, Internal Communications, Brand Design and Interim CMO by Emmet.

Barkly House, Level 2, 30 Inkerman Street, St Kilda, Victoria 3182

© 2019 Emmet Consulting

ABN: 41632595785

ACN: 634804005

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