Strategy & Capability.

The client challenge:    

Our client is a global leader in pre-university education and a major access point to one of Australia’s best universities. With an ambitious transformational program, domestic multi-site expansion and international growth planned, Emmet was engaged to develop a high-level strategic plan, framework and organisational structure for the marketing and communications functions.  

 

How we met it:

During the initial immersion phase, we audited existing activity and talked with senior stakeholders to understand their requirements. From there, Emmet defined programs of work, new organizational structures and formulated a budget for fast-track implementation of urgently required development programs. Our engagement was extended to help define all job descriptions and recruit a marketing and communication director. 

 

The results:

Our plan set the foundations on which to build increased value from the organisation’s marketing and strategic communication activity. Emmet’s work gave the client’s activity a more customer-centric focus, strengthening the impact of communications across the entire business. 

Brand Strategy, Marketing Strategy, Marketing Transformation, Communications Strategy, Internal Communications, Brand Design and Interim CMO by Emmet.

Barkly House, Level 2, 30 Inkerman Street, St Kilda, Victoria 3182

© 2019 Emmet Consulting

ABN: 41632595785

ACN: 634804005

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