Brand Strategy, Marketing Strategy, Marketing Transformation, Communications Strategy, Internal Communications, Brand Design and Interim CMO by Emmet.

Barkly House, Level 2, 30 Inkerman Street, St Kilda, Victoria 3182

© 2019 Emmet Consulting

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Strategy & Capability.

The client challenge:    

Our client is a global leader in pre-university education and a major access point to one of Australia’s best universities. With an ambitious transformational program, domestic multi-site expansion and international growth planned, Emmet was engaged to develop a high-level strategic plan, framework and organisational structure for the marketing and communications functions.  

 

How we met it:

During the initial immersion phase, we audited existing activity and talked with senior stakeholders to understand their requirements. From there, Emmet defined programs of work, new organizational structures and formulated a budget for fast-track implementation of urgently required development programs. Our engagement was extended to help define all job descriptions and recruit a marketing and communication director. 

 

The results:

Our plan set the foundations on which to build increased value from the organisation’s marketing and strategic communication activity. Emmet’s work gave the client’s activity a more customer-centric focus, strengthening the impact of communications across the entire business.