Brand Strategy, Marketing Strategy, Marketing Transformation, Communications Strategy, Internal Communications, Brand Design and Interim CMO by Emmet.

Barkly House, Level 2, 30 Inkerman Street, St Kilda, Victoria 3182

© 2019 Emmet Consulting

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Strategy, Brand &

Culture Alignment.

The client challenge:    

One of Australia’s premium aged care providers was going through a significant acquisition and growth phase. They needed help to build their premium brand in a highly regulated market, whilst maintaining quality service delivery and staying true to the brand’s family values.

 

How we met it:

Emmet’s response was insight driven from the inside-out. Decisions relating to family care are highly emotive and complex, so we worked to unearth brand and cultural differentiators that would unify the organisation and deliver a consistent offer aligned to the values demanded by clients and the families they care for. 

 

The results:

Working collaboratively with the client’s creative agency, Emmet delivered an internal communications program that improved service, staff retention and delivered significant cost savings in key areas. Externally, a brand and marketing plan aligned and magnified the organisation’s differentiators to generate cost effective lead-management.