Focus and Simplicity

It's often what we choose not to do that defines us as individuals and brands. This article is really worth a read as a reminder of the skill to focus and keep it simple. The new year is a great time to review marketing strategies and question if the plans in place are capable of delivering to the organisational goals and equally the team are capable of delivering them. More often or not, we end up culling 'initiatives' to provide strategic focus and impact.