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  • Emmet Consulting

Boosting immunity to the forces of disruption

Updated: Apr 26, 2023

Strategic thinking


Strategic thinking is essential for businesses to navigate the constantly evolving market landscape and changing consumer trends. Whether your business is experiencing minor tremors or major disruptions, engaging strategic and marketing consultants can help you systematically assess business performance, identify value areas, and define future capabilities.​


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Commercial illumination A successful strategy stresses the importance of planned activity, while also allowing for a review of current activity to identify opportunities for improvement. It's crucial to work with a strategic team that brings objectivity and creativity to the table, challenging industry norms and internal processes to identify pathways to the future.​


Reviewing and stopping activity can be as potent as identifying what needs to be done, freeing up valuable resources and headspace to undertake activities capable of delivering sustainable value and material change.


Beauty in objectivity Whilst diagnosing commercial performance is imperative, the benefit and beauty of an extended strategic team comes from the objectivity and creativity they overlay across the marketing and commercial diagnosis. ​

Strategic consultants bring best practices, knowledge and a bag of tricks gained from other industries, learnings and insights from broader industries and apply this to elevate current thinking. They challenge industry norms and internal processes and strip away the shackles of industry ‘baggage’, allowing teams to identify opportunities, improvements, and pathways to your future state. ​

Constrained, creative thinking.

Strategic thinking aligns ambition with focus, requiring decisions on where and how the resources will be invested to succeed. A good strategy is something those in the organisation can feasibly action. Whilst unconstrained thinking can help address innovation challenges, strategic thinking needs to be framed with constraints e.g. capital requirements or cost of market entry. If you cannot feasibly action a strategy, it’s merely an ambition. Clients should expect actionable guidance grounded in the commercial realities of their business.


If you’re considering engaging a strategic consultant to help develop your organisational or commercial planning, challenge and expect them to offer

  • Data to illuminate your understanding of your business, market, and customer landscape​

  • Clarity and perspective on your business challenge ​

  • A pathway to solving your problem within the constraints of your organisation​

  • Financial and data rigour to ensure strategy and advice stack up.​

Emmet Consulting is an independent brand, marketing, and sales enablement practice. As a strategy and outsourced partner for Marketing and Sales. We help B2B, and B2B2C brands thrive, defining strategy, sharpening operations, and enhancing Sales and Marketing performance. ​

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