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Online Learning Interim Executive CMO

Driving Digital

Project Type: Execution

Industries: Online Retail, Education

Services: Interim CMO, Go To Market Execution 

Our client - one of Australia’s leading online retailers - provides an extensive digital, further education offering. Emmet was enlisted to provide an Interim CMO, leading a team of over 45 team members through the launch of a new online product proposition, during the organisation's busiest time of the year.

Online Education Marketing Strategy

Our Approach

One of Emmet's internationally experienced marketing executives was embedded within the client's organisation on an interim executive basis, with a mission to galvanise the team and provide hands-on leadership through the client’s crucial, annual retail peak. We set pace, set cadence and led the organisation successfully through one of its busiest periods in many years. 

The Results

Key achievements included the delivery of sales revenue goals, the development of a new sales reporting infrastructure, the successful launch of a new brand proposition and the successful Go To Market of a new product line. To ensure a seamless transition, our final workstream involved supporting the recruitment of a permanent CMO.

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