Case Studies: Strategy Consulting
Case Studies: Strategy Consulting
Online Learning Interim Executive CMO
Driving Digital
Project Type: Execution
Industries: Online Retail, Education
Services: Interim CMO, Go To Market Execution
Our client - one of Australia’s leading online retailers - provides an extensive digital, further education offering. Emmet was enlisted to provide an Interim CMO, leading a team of over 45 team members through the launch of a new online product proposition, during the organisation's busiest time of the year.
Our Approach
One of Emmet's internationally experienced marketing executives was embedded within the client's organisation on an interim executive basis, with a mission to galvanise the team and provide hands-on leadership through the client’s crucial, annual retail peak. We set pace, set cadence and led the organisation successfully through one of its busiest periods in many years.
The Results
Key achievements included the delivery of sales revenue goals, the development of a new sales reporting infrastructure, the successful launch of a new brand proposition and the successful Go To Market of a new product line. To ensure a seamless transition, our final workstream involved supporting the recruitment of a permanent CMO.