Manufacturing Business Strategy
Clean & Clear Direction
Project Type: Strategy
Services: Business Strategy
Eager to make the most of television appearances on The Block and Reno Rumble, one of Australia’s only luxury tap-ware manufacturers approached Emmet to refresh their brand strategy. However, when we got under the hood, it was clear that the key was to re-prioritise business direction.
Working with the company's directors, Emmet developed a 2-year business blueprint for growth, including commercial, marketing and channel initiatives, and a separate strategy focused on diversifying income. We worked closely with the client’s brand agency to ensure brand activities aligned to the commercial focus.
Our holistic approach provided focus and clarity for future growth. Output included business plan that clarified the organisation’s most promising opportunities for growth, supported by a brand and marketing strategy.