When one of Australia’s most prominent brands needed to inject capability and focus into its 300+ B2B commercial leadership team, Emmet Consulting was engaged to develop a transformation and succession plan. This initiative was supported on an interim basis by marketing expertise, ensuring the results were sustainable. The mix of experience, a fresh perspective, and much-needed energy and data mining skills enabled our client to drive and effect the change required. Over a 12-month period, we achieved 20% sales growth in a flat market, creating a foundation for future growth.

Engaging an Interim or Fractional Leader 

Engaging experienced consultants and interim or fractional executives to deliver commercial transformation, transition-in-change, or provide flexible bandwidth when commercial environments become tough ensures teams never have to fly blind or be under-resourced. For those seeking short-term expertise, an interim marketing professional can elevate the team’s effectiveness without a permanent hire.

What benefits can you expect?

1. Experience. Rich and deep expertise gained from organisations and brands that have faced similar commercial challenges and achieved positive commercial outcomes. Bringing in marketing talent on an interim basis offers fresh insights from seasoned professionals.

2. Independent assessment that leads to positive change. Professional interim executives don’t have a stake in the organisation, which helps them assess objectively. As an ‘outsider-insider,’ real challenges can be identified and solved faster in collaboration with existing teams.

3. Flexibility. You can benefit from their deep connections and access to talent that may otherwise be beyond your networks or budgets. Often, the flexibility inherent in interim marketing arrangements allows cost-effective scaling for new initiatives.

4. Organisational learning. Strengthening your bench improves peer-to-peer learning, enhances skill proficiency and knowledge sharing, and critically boosts creativity and innovation. With interim marketing support, organisations can upskill teams quickly and efficiently.

5. Agility and Creativity. Sometimes, a team’s culture needs a shock or a circuit breaker to help make things happen. The truth is that teams become accustomed to operating in a certain way, and challenging the status quo can be positive. Interim marketing roles, by their nature, inject new ideas and break new ground.

Supercharge your team

Over the past ten years, the team at Emmet Consulting have undertaken numerous interim executive and fractional leadership roles as CMOs, and CROs and provided injection to help build commercial modelling, market entry and brand repositioning across Telecommunications, Language Services, Health and Well-being, Education, SaaS, and Cyber Security to transform commercial performance. To summarise, bringing in interim marketing capabilities has enabled organisations to adapt and grow even in challenging times.