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Not for Profit Marketing Strategy

A Healthy Tomorrow

Project Type: Strategy, Capability, Delivery

Industries: Health, NFP

Services: Marketing Strategy, Marketing Capability Review, Marketing Organisational Design, Interim Executive CMO

Fundraising for medical research is one of the most competitive markets there is. The CEO of this household brand needed to improve marketing efficiency.

NFP Marketing Strategy

Our Approach

Applying our 6-lens market model, we conducted an extensive audit to identify areas for strategic focus, capability gaps and key 'go forward' needs. Then we took the review external, conducting a local and global best-practice review, resulting in a restructure spanning the consumer marketing, commercial marketing and fundraising divisions.  

The Results

Having unified and focused the national team on growth and delivered significant cost efficiencies, Emmet was asked to stay on. Providing Interim CMO services, we created a strategic agenda for marketing and advocacy, which included identifying key opportunities for growth, future programs of work and a new operating model.

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