Marrying Tradition & Innovation
Services: Brand & Marketing Strategy, Ongoing Advisory Support
The client challenge
As one of Australia’s most progressive and prestigious independent schools, our client had re-imagined its education proposition brick by brick. The challenge? How to translate thought leadership into brand and marketing activity.
How we met it
Emmet defined a brand position and narrative that explained the need for education reform, and brought it to life through a collaborative process with key stakeholders, grounding it in the perceptions, expectations and experiences of the differing brand audiences.
A two-year brand and marketing roadmap strengthened the brand’s position, credibility and leadership status. Marketing activity was aligned to a purchase funnel, delivering improved ROI. This extended for a further 6-month period to manage the team, deliver quick wins and recruit a new marketing director.