Marrying Tradition & Innovation  

Industry: Education

Services: Brand & Marketing Strategy, Ongoing Advisory Support 

The client challenge

As one of Australia’s most progressive and prestigious independent schools, our client had re-imagined its education proposition brick by brick. The challenge? How to translate thought leadership into brand and marketing activity. 

How we met it

Emmet defined a brand position and narrative that explained the need for education reform, and brought it to life through a collaborative process with key stakeholders, grounding it in the perceptions, expectations and experiences of the differing brand audiences.

The results

A two-year brand and marketing roadmap strengthened the brand’s position, credibility and leadership status. Marketing activity was aligned to a purchase funnel, delivering improved ROI. This extended for a further 6-month period to manage the team, deliver quick wins and recruit a new marketing director.

Brand Strategy, Marketing Strategy, Marketing Transformation, Communications Strategy, Internal Communications, Brand Design and Interim CMO by Emmet.

Barkly House, Level 2, 30 Inkerman Street, St Kilda, Victoria 3182

© 2019 Emmet Consulting

ABN: 41632595785

ACN: 634804005

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