The client challenge

As one of Australia’s most progressive and prestigious independent schools, our client had re-imagined its education proposition brick by brick. The challenge? How to translate thought leadership into brand and marketing activity. 

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How we met it

Emmet defined a brand position and narrative that explained the need for education reform, and brought it to life through a collaborative process with key stakeholders, grounding it in the perceptions, expectations and experiences of the differing brand audiences.

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The results

A two-year brand and marketing roadmap strengthened the brand’s position, credibility and leadership status. Marketing activity was aligned to a purchase funnel, delivering improved ROI. This extended for a further 6-month period to manage the team, deliver quick wins and recruit a new marketing director.

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