Brand Strategy, Marketing Strategy, Marketing Transformation, Communications Strategy, Internal Communications, Brand Design and Interim CMO by Emmet.

Barkly House, Level 2, 30 Inkerman Street, St Kilda, Victoria 3182

© 2019 Emmet Consulting

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Health Check

Industry: Health Not for Profit

Services:

Marketing Team Capability

Review, Structure Design, 

Marketing Strategy & 

Interim CMO

The client challenge

Fundraising for medical research is one of the most competitive markets there is. The CEO of this household brand needed to improve marketing efficiency.

How we met it

Applying our 6-lens market model, an audit was conducted to identify strategic focus, capability and requirements. Then we took the review external, conducting a local and global best-practice review, resulting in a restructure spanning the consumer marketing, commercial marketing and fundraising divisions. requirements.  

 

The results

Having unified and focused the national team on growth and delivered significant cost efficiencies, Emmet was asked to stay on and develop the strategic agenda for marketing and advocacy, which included identifying key opportunities for growth, programs of work and a new operating model.