Industry: Health Not for Profit
Marketing Team Capability
Review, Structure Design,
Marketing Strategy &
The client challenge
Fundraising for medical research is one of the most competitive markets there is. The CEO of this household brand needed to improve marketing efficiency.
How we met it
Applying our 6-lens market model, an audit was conducted to identify strategic focus, capability and requirements. Then we took the review external, conducting a local and global best-practice review, resulting in a restructure spanning the consumer marketing, commercial marketing and fundraising divisions. requirements.
Having unified and focused the national team on growth and delivered significant cost efficiencies, Emmet was asked to stay on and develop the strategic agenda for marketing and advocacy, which included identifying key opportunities for growth, programs of work and a new operating model.