The client challenge

Facing tough competition at home and abroad, one of Australia’s largest Universities asked Emmet to help its newly-created central marketing team develop a transformative marketing strategy. 

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How we met it

Using the RIOS for Brands planning methodology, we worked with the in-house marketing team to review all existing activity and to develop a unified planning idea that guided strategy for a team of over 80 people.

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The results

A two-year marketing agenda and detailed action plans that were integrated seamlessly into an agile working environment.