Brand Strategy, Marketing Strategy, Marketing Transformation, Communications Strategy, Internal Communications, Brand Design and Interim CMO by Emmet.

Barkly House, Level 2, 30 Inkerman Street, St Kilda, Victoria 3182

© 2019 Emmet Consulting

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Capability & Strategy.

The client challenge:    

Fundraising for medical research is one of the most competitive markets there is. The CEO of this household name in the not-for-profit sector needed to improve operational efficiency, so she enlisted Emmet to advise on the structure, capability and resources required for the National Fundraising and Marketing team.

 

How we met it:

Applying our unique 6-lens market model, an audit was conducted to identify strategic focus, capability and requirements. Then we took the review externally, conducting a local and global best-practice review, resulting in a restructure spanning the consumer marketing, commercial marketing, product management and fundraising divisions.

 

The results:

Having unified and focused the national team on growth and delivered significant cost efficiencies, Emmet was asked to stay on and develop the strategic agenda for marketing and advocacy, which included identifying key opportunities for growth, programs of work and a new operating model.