Brand Strategy. 

The client challenge:    

A BRW fast-starter with ambitions to expand interstate, this national restaurant chain had a reputation for an uncompromising commitment to food and service quality. Emmet was tasked with building a brand strategy that matched the client’s aggressive growth targets.


How we met it:

Authenticity was key; the client needed to grow without compromising the values and culture that were its bedrock. To protect them, Emmet built a brand strategy that made those values and that culture a unifier of all behaviours, actions and communications. Emmet completed a full POS review to align occasions with menu choice and market and trend reviews across macro, product, creative, service and experience elements, both domestically and internationally. 


The results:

A clearly articulated brand definition and strategy, a codified proposition based on customer value, engaged staff who brought the thinking to life and an impactful influencer campaign.

Brand Strategy, Marketing Strategy, Marketing Transformation, Communications Strategy, Internal Communications, Brand Design and Interim CMO by Emmet.

Barkly House, Level 2, 30 Inkerman Street, St Kilda, Victoria 3182

© 2019 Emmet Consulting

ABN: 41632595785

ACN: 634804005

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