Brand Strategy. 

The client challenge:    

A BRW fast-starter with ambitions to expand interstate, this national restaurant chain had a reputation for an uncompromising commitment to food and service quality. Emmet was tasked with building a brand strategy that matched the client’s aggressive growth targets.


How we met it:

Authenticity was key; the client needed to grow without compromising the values and culture that were its bedrock. To protect them, Emmet built a brand strategy that made those values and that culture a unifier of all behaviours, actions and communications. Emmet completed a full POS review to align occasions with menu choice and market and trend reviews across macro, product, creative, service and experience elements, both domestically and internationally. 


The results:

A clearly articulated brand definition and strategy, a codified proposition based on customer value, engaged staff who brought the thinking to life and an impactful influencer campaign.

Business Strategy | Brand Strategy | Marketing Strategy | Communications Strategy | Internal Communications Strategy | Sales & Marketing Organisational Design | Sales & Marketing Capability Development | Interim Executive | Marketing Outsourcing

Emmet Consulting

Barkly House, Level 2, 30 Inkerman Street, St Kilda, Victoria 3182

© 2020

ABN: 41632595785

ACN: 634804005

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