How can Emmet Consulting help

We act as an extended member of your team, augmenting bandwidth during periods of change or pivotal strategic junctures.

As an interim marketing or fractional leader, we take a hands-on approach to defining, managing, and executing your brief. From wholesale transformation and reviewing marketing performance to go-to-market planning and execution, we assume responsibility for delivering your vision or program of work.

OUR APPROACH 

Our approach is underpinned by two simple principles: clear-eyed planning and relentless execution, aimed at improving commercial performance.

Clients hire us to address a specific opportunity that either can’t or hasn’t been addressed with the resources available. We dive deep into the ‘job to be done’ to ensure we understand the commercial drivers of your brief. Being clear on the challenge and the outcome sets the foundation for the approach and pace we set.

Working with you, we’ll define scope, objectives, and ‘winning’. Depending on the brief, we’ll also establish the level of change and changes you’re comfortable with. An interim marketer can catalyse change – but this needs to be apparent from the start.

[While all project briefs vary] In our first few weeks together, our main goal is to develop a shared roadmap for the project. This usually involves reviewing data and results to spot key opportunities, trends, and areas that need improvement. We identify inhibitors and

constraints that might slow progress and set up a regular schedule to maintain a clear communication and tracking system.

We start with immediate action. Within one to two months, we’ll establish a clear path forward. This involves identifying quick wins—those urgent, high-impact actions that can be addressed immediately. Depending on the scope, this may include resetting functional priorities, compliance standards, and directional goals (KPIs). During this phase, we often refocus or simplify programs and costs to improve efficiency, which allows us to reallocate resources elsewhere.

Beyond the initial quick wins, we focus on addressing the mid-to-long-term challenge to ensure we develop a commercially sustainable foundation solution. We create the strategy and clear recommendations. Execute the changes required and optimise resources to improve commercial performance.

Once the scope is delivered, we complete a detailed handover, ensuring the benefits live beyond our engagement.

What benefits can a B2B business expect from Emmet 

We supercharge your team’s bench strength and commercial performance.

Our team comprises B2B specialists with extensive experience from leading B2B brands, locally and globally, including marketing and brand strategy, marketing transformation, marketing compliance design, product and innovation, martech implementation (including CRM), and go-to-market planning and execution.

As important in B2B is our understanding and comfort level in working with sales teams to optimise Marketing and Sales activities, driving short- and medium-term revenue gains.

The combination of extensive industry expertise, a track record in delivering results-driven programs, and proven methodologies guarantees we maintain our mantra of ‘performance driven’.

Benefits of Interim Marketing

• Injection of best-in-class skills and deep experience without the overheads and fixed costs, to drive results and reduce risk.
• Objectivity, fresh perspective and vital energy to drive and implement change.
• Independent assessment of business performance. Professional interim executives have no stake in the organisation, allowing for an objective evaluation. As an ‘outsider-insider,’ we can identify and address real challenges more quickly in collaboration with existing teams.
• Flexibility. Benefit from their deep connections and access to talent that may otherwise be beyond your networks or budgets.
• Organisational learning. Peer-to-peer learning helps enhance skill proficiency and knowledge sharing, and critically contributes to improving creativity and innovation long after we’ve left the organisation.
• Agility and Creativity. Sometimes, a team’s culture needs a shock or a circuit breaker to shake things up. The truth is that teams get used to working in a certain way – challenging the status quo can be beneficial.