Case Studies: Strategy Consulting
A Recipe for Growth
Project Type: Strategy
Industries: Agriculture, Food Production, FMCG
Services: Business Strategy, Brand Strategy, Facilitation
How to become the park body for Australia's organic food indstry? As the largest promoter and certifier of organic produce in the country, our client tasked us with supporting their plans to de-merge functions and structure for growth, influence and stronger market positioning.
Emmet worked with the board to define the strategy. Translating it into a narrative that repositioned the new brands in the marketplace, clarifying purpose, function and target audiences for each. Supporting with a a program of work to support both organisations post de-merger.
The organisation’s Annual General Meeting was a critical decision-making event, where agreement was secured to progress with the proposed de-merger, as well as a series of recommended, supporting changes which had been designed to underpin ongoing strategy.