Aged Care Marketing Strategy
Project Type: Strategy
Industry: Aged Care
Services: Marketing Strategy, Brand Strategy, Internal Communications
One of Australia's premium Aged Care providers was experiencing significant growth. The imperative was to make this growth sustainable, whilst delivering quality service and remaining true to the brand's family values.
Our response was insight driven, from the inside-out. We worked to unearth brand and cultural differentiators that would unify teams and enable a consistent, values-aligned Go To Market.
Partnering with the client’s creative agency, we delivered an internal communications program that improved service and retention, whilst removing significant costs. Brand and marketing plans were unified to magnify the organisation’s differentiators and enhance lead generation programmes.