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Aged Care Marketing Strategy

Family Values

Project Type: Strategy

Industry: Aged Care

Services: Marketing Strategy, Brand Strategy, Internal Communications 

One of Australia's premium Aged Care providers was experiencing significant growth. The imperative was to make this growth sustainable, whilst delivering quality service and remaining true to the brand's family values.

Aged Care Brand and Marketing Strategy.jpg

Our Approach

Our response was insight driven, from the inside-out. We worked to unearth brand and cultural differentiators that would unify teams and enable a consistent, values-aligned Go To Market. 

The Results

Partnering with the client’s creative agency, we delivered an internal communications program that improved service and retention, whilst removing significant costs. Brand and marketing plans were unified to magnify the organisation’s differentiators and enhance lead generation programmes.

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