Brand & Marketing Strategy
Turning Marketing into a Value Engine
A cohesive brand and marketing strategy defines who you are and how you reach your customers, serving as the dual engines driving sustainable growth and long-term value.
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What is a Brand & Marketing Strategy?
Brand and marketing strategy sits at the intersection of identity and intent. Brand strategy gives an organisation its voice, values, and distinction in a crowded market. Marketing strategy turns that distinction into demand — aligning channels, messaging, and investment to reach the right audiences at the right moments. When both are working in concert, they don’t just generate leads; they build lasting equity.
How We WorkHow We Work
It's all about you
We start with lots questions, unpacking your data & dissecting your markets.
Plan of attack
We’ll share how we’ll build on strengths, resolve weakness & map the road ahead.
Collaborative execution
Along side you, we actively deploy the strategies to achieve your outcomes.
How can Emmet Consulting help
- Marketing Strategy & Transformation: Defining marketing strategy and driving performance improvements from existing operations.
- Forensic Marketing Review: Assessing the performance of the marketing function against commercial alignment, AI readiness, marketing return on investment (MROI), and compliance to provide an independent assessment of the function’s health.
- Brand Strategy & Repositioning: We align organisational strategy with brand, creating influential brands from the ground up and repositioning for growth and transformation.
- Fractional CMO & Interim Leadership: Offer high-bandwidth interim marketing leadership and Fractional CMO services to guide teams through market entry, scaling and transformation.
Your Partner in Growth
Collaborating with forward thinking organisations
What benefits can a B2B business expect from
Emmet?
We supercharge organisational bench strength and drive commercial performance.
Our team comprises specialists with extensive experience from leading brands, locally and globally, in marketing and brand strategy, marketing transformation, marketing compliance, product and innovation, martech implementation and go-to-market planning.
Our understanding and comfort with working with sales teams to optimise Marketing and Sales activities ensures short- and medium-term revenue gains.
Benefits of Brand and Marketing Strategy
- Builds a clear foundation for every commercial decision.
- Aligns your organisation around a single, compelling story.
- Converts brand equity into measurable revenue growth.
- Sharpens focus on the customers and markets that matter most.
- Creates a durable competitive advantage that compounds over time.
“Lisa, Paul and their team have never let me (or my clients) down – they deliver exactly what they say, they make the project cost effective and worthwhile, and I’ve seen first-hand many times how they’ve positively affected growth and culture with their partnerships.”
“Working with the team on a marketing strategy was structured and thorough, which made navigating endless information inputs a breeze. Their sharp strategic thinking, combined with a warm and personable approach, made the process seamless. We walked away with a clear and actionable plan that enabled us to focus our efforts effectively.”
“I had the privilege of working on our strategic plan with all members of the Emmet team, and was impressed time and time again. All of the team went above and beyond, continually striving for excellence, driving our team to think outside the square, and walking us through a new process with patience and kindness. Highly recommend.”
Our Industry Experience
Over the past decade, the team at Emmet Consulting has taken on numerous interim marketing, sales, and fractional leadership roles as CMOs and CROs. Delivering comprehensive transformation programs, regenerating teams and launching new ventures across a variety of sectors, including Health and Wellbeing, Telecommunications, Agriculture and Construction Machinery, Aged Care, Education, Biotech, SaaS, Financial Services and Retail.
Collaborative and highly resourceful by nature, we operate as an extension of our clients’ teams, assisting with both one-off projects and long-term programs of change and renewal.
Why it Works
This solution is helpful for a range of business situations, including:
Defining a new strategic direction
Delivering transformation, cost efficiencies, or creating a circuit breaker if marketing activities or teams are underperforming
Programs that require specialised skills or experience, or plugging interim leadership gaps
FAQs
What engagement model best suits me?
If you have a single project, a consultant engagement is often the most effective method. For multiple projects or broader scopes of work, interim marketing is a better choice. Conversely, the outsourced marketing team works best when you require a range of skills, for a longer period.
How do I define the scope and requirements?
We’ll help you nail your interim or fractional marketing brief. We’ll collaborate to define your scope, objectives, end goal and any associated KPIs to ensure we have clear expectations.
What’s the difference between Emmet consulting and a contractor?
Not all contractors are experienced consultants. Emmet only offers interim marketing executives who are capable of effecting large-scale change or commercial transformation. Our team has a defined DNA; all have worked in client, large consulting, tier one agencies and/ or private equity organisations.
How do we ensure projects deliver on time and costs stay within budgets?
At the commencement of a project, we define the regular cadence required to ensure project delivery and the estimated costs associated with the program. We jointly agree on delivery dates, identify interdependencies and red flag any issues immediately, for collective resolution.
Talk to us
Whether you’re looking to grow, find efficiencies, or reinvigorate your strategy, get in touch – we’d love to hear your story.
Contact UsRelated Areas
Interim Marketing
Interim marketing services offer a flexible way to access a highly experienced marketing specialist or a team of professionals with diverse marketing skills to meet specific short-term needs. Instead of hiring a full-time, permanent employee, interim marketing lets you access expertise on an as-needed basis.
Benefits of this approach
- Access leading B2B talent, flexibly.
- Skills, capacity, and experience on tap.
- Access to our extensive networks and relationships.
- Fosters broader peer-to-peer learning.
- Acts as a catalyst for change and innovation.
Consider engaging an experienced, outsourced marketing team when:
- Your brand no longer reflects the business you have become or the ambitions you hold.
- Marketing investment is increasing but commercial outcomes are not improving.
- There is a need for senior strategic expertise without the commitment of a full-time hire.
- You are repositioning, launching, or entering a new market and need a clear strategy from the outset.
- Internal teams lack the bandwidth or experience to lead marketing transformation independently.