We grow businesses and brands in fitness, health and wellbeing

Over the past decade, we’ve partnered with ambitious entrepreneurs, executives and celebrities to establish brick-and-mortar studios, diversify revenue models, launch franchise brands from the start and refocus marketing to deliver a return on investment.

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Our expertise in fitness, health and wellbeing is deep and diverse

Success in the wellness economy requires more than just a great product; it requires a deep understanding of shifting consumer behaviours and commercial markets. As a strategy-led team, we help our clients grow and innovate.

NEED TO KNOW

The industry is undergoing a makeover – creating opportunities and risks for those who dare not to change. Our report summarises the trends and opportunities reshaping the category for Australian brands.

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Our Services

Stratgeic Planning
Brand Repositioning
Marketing strategy and Marketing performance
Product and Service innovation
Reporting and Optimisation
Commercial and Financial Modelling

Our expertise

Scaling brands in health, wellness and fitness
Diversifying business models
Repositioning brands in weight loss and gyms
Building digital sports brands to scale
Franchsie growth
Fitness and wellness
Organics
Not-for-profit health

Fitness, Health and Wellbeing Case Studies

Case Study

International Growth in Health and Wellbeing

As one of Emmet's founding clients this Health and Wellbeing brand has gone from a single operation to global franchise and multi-channel player. Our long-term relationship is testament to our work and values, driven to work side by side in driving clients growth.

Case Studies

Reinvigorating a Fitness Icon: A Strategic Turnaround

The Challenge One of the biggest challenges today is standing out when it comes to health and fitness marketing. One major obstacle many businesses face is effectively navigating health and fitness marketing. In today’s market, mastering health and fitness marketing is key to success. Despite a legacy of 2+ million members, our client faced a

Case Studies

Reimagining the Green

What happens when digital entrepreneurs trade the boardroom for the tee-box? They disrupt an entire industry. Our clients—a team of serial entrepreneurs—identified a massive market gap: the ability to master golf with high-fidelity digital simulators. Their vision was bold, marking the first step in building a franchise brand. Our client is a next-generation, immersive, low-to-no-staff

Brands in the space are raising the bar with digital experiences, content, celebrity and science endorsements to differentiate. For some, this is at the margins; for others, there’s something more meaningful at play. This is where we love to play, helping clients develop meaningful impact

If you need to grow, innovate or drive efficiencies, let’s start a conversation.

Australian Health & Wellness Trends Report | Q2 2026

The fitness landscape is shifting. From navigating the silver tsunami and the rise of therapeutic laziness to addressing the impact of quick-fix weight-loss injections and the epidemic of loneliness, the rules of member engagement have changed. Download our Q2 report to discover how to pivot your gym or studio with simple, actionable strategies designed for the 2026 market.

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